sexual-health

How to Choose the Right ED Medication

Guide 2025

Written by Henrik Johansson, MPH - Health Policy Analyst
Published September 19, 2024
Medically reviewed by Dr. Amara Okonkwo, PharmD, BCPS - Clinical Pharmacotherapy Specialist

Quick Summary

Four FDA-approved PDE5 inhibitors treat ED with 70-85% effectiveness rates: sildenafil (Viagra) at $4-80/dose works in 30-60 minutes for 4-6 hours; tadalafil (Cialis) at $6-100/dose works in 30-45 minutes for up to 36 hours; vardenafil (Levitra) and avanafil (Stendra) offer similar profiles. Choice depends on timing needs, side effects, cost, and whether you want on-demand vs daily dosing.

  • All 4 FDA-approved ED medications (sildenafil, tadalafil, vardenafil, avanafil) have 70-85% success rates with similar effectiveness
  • Cost difference is significant: Generic sildenafil $4-10/dose vs brand Viagra $90-100/dose, both identical effectiveness
  • Tadalafil (Cialis) lasts 36 hours vs 4-6 hours for others, making it best for spontaneity and weekend use
  • Daily low-dose tadalafil (2.5-5mg) enables spontaneous sex anytime vs on-demand dosing 30-60 minutes before

The Four FDA-Approved ED Medications

All work through the same mechanism (PDE5 inhibition) with similar effectiveness, but differ in duration, onset, and cost:

1. Sildenafil (Viagra)

How it works:

  • Takes effect: 30-60 minutes
  • Duration: 4-6 hours
  • Effectiveness: 70-85%
  • Food: High-fat meals delay onset

Typical dosing:

  • Starting: 50mg
  • Range: 25-100mg
  • Take on-demand 30-60 min before sex

Cost comparison:

  • Brand Viagra: $90-100/dose
  • Generic sildenafil: $4-10/dose (telehealth)
  • Insurance copay: $10-50/dose

Best for:

  • Predictable timing
  • First-time ED treatment
  • Budget-conscious (generic)
  • Don’t want long duration

2. Tadalafil (Cialis)

How it works:

  • Takes effect: 30-45 minutes
  • Duration: Up to 36 hours
  • Effectiveness: 75-85%
  • Food: No interaction

Dosing options:

  • On-demand: 10-20mg before sex (36-hour window)
  • Daily: 2.5-5mg every day (enables spontaneous sex anytime)

Cost comparison:

  • Brand Cialis: $90-110/dose (on-demand)
  • Generic tadalafil: $6-15/dose (on-demand)
  • Daily generic: $60-120/month

Best for:

  • Spontaneous/unpredictable timing
  • Weekend use (Friday-Sunday)
  • Want to avoid timing doses
  • Prefer daily medication for readiness

3. Vardenafil (Levitra, Staxyn)

How it works:

  • Takes effect: 30-60 minutes
  • Duration: 4-5 hours
  • Effectiveness: 70-80%
  • Food: High-fat meals reduce effectiveness

Typical dosing:

  • Starting: 10mg
  • Range: 5-20mg
  • Take 60 minutes before sex

Cost:

  • Generic: $8-15/dose
  • Less commonly prescribed

Best for:

  • Men who don’t respond to sildenafil
  • Need slightly longer than sildenafil but shorter than tadalafil
  • Alternative option

4. Avanafil (Stendra)

How it works:

  • Takes effect: 15-30 minutes (fastest)
  • Duration: 6 hours
  • Effectiveness: 70-85%
  • Food: Minimal interaction

Typical dosing:

  • Starting: 100mg
  • Range: 50-200mg
  • Take 15-30 min before sex

Cost:

  • $15-25/dose (generic available)
  • Newer medication

Best for:

  • Need quick onset
  • Less planning time
  • Want middle-ground duration
  • Fewer interactions with food/alcohol

How to Choose Your ED Medication

By Timing Needs

Predictable/planned sex: → Sildenafil (cheapest, effective, shorter duration)

Spontaneous/variable timing: → Daily tadalafil 2.5-5mg (always ready)

Weekend plans: → On-demand tadalafil 10-20mg (36-hour window)

Need fast onset: → Avanafil (works in 15-30 min)

By Budget

Most affordable:

  1. Generic sildenafil: $4-10/dose through telehealth platforms (Hims, BlueChew, Ro)
  2. Generic tadalafil on-demand: $6-15/dose
  3. Generic tadalafil daily: $60-120/month ($2-4/day)

Higher cost:

  • Brand name Viagra/Cialis: $90-110/dose
  • Avanafil: $15-25/dose
  • Vardenafil: $8-15/dose

Cost-saving strategies:

  • Use telehealth (Hims, Ro, BlueChew) for lowest generic prices
  • Ask about compounded versions (even cheaper)
  • Check GoodRx for pharmacy discounts
  • Consider daily tadalafil vs multiple on-demand doses
  • Start with sildenafil (cheapest effective option)

By Relationship Pattern

New relationship, unpredictable: → Daily tadalafil (removes pressure, always ready)

Established relationship, scheduled: → Sildenafil on-demand (plan ahead, save money)

Long-distance relationship, weekend visits: → Tadalafil 10-20mg Friday (covers through Sunday)

Multiple times per week: → Daily tadalafil (better value than multiple on-demand doses)

By Side Effect Profile

All medications have similar side effects:

  • Headache: 10-16%
  • Flushing: 10-13%
  • Nasal congestion: 4-10%
  • Indigestion: 3-9%
  • Back pain: 2-12% (slightly more with tadalafil)

If one causes problems:

  • Try different medication (individual tolerance varies)
  • Lower the dose
  • Take with food (except tadalafil already food-independent)
  • Stay hydrated
  • Avoid alcohol

By Other Medications

Taking alpha-blockers (prostate):

  • Tadalafil 2.5-5mg daily is safest
  • Wait 4 hours between alpha-blocker and on-demand ED medication
  • Tell your provider

Taking nitrates (heart):

  • CANNOT use any ED medication (dangerous blood pressure drop)
  • Includes nitroglycerin, isosorbide
  • Also avoid recreational poppers (amyl nitrite)

Other heart medications:

  • Usually safe, but tell provider about all medications
  • May need dose adjustments

Brand vs Generic: The Truth

Effectiveness

No difference:

  • Same active ingredient
  • Same absorption rate
  • Same blood levels
  • Same FDA standards
  • 70-85% success rate for both

FDA requirements for generics:

  • Bioequivalent (80-125% of brand name blood levels)
  • Same manufacturing standards (cGMP)
  • Same purity standards
  • Rigorous testing

Cost Difference Explained

Brand name:

  • Marketing costs
  • Brand recognition
  • Patent protections (expired)
  • $90-100/dose

Generic:

  • No marketing needed
  • Multiple manufacturers compete
  • FDA-approved since 2017 (sildenafil)
  • $4-10/dose

You’re paying for the name, not better quality.

When Brand Might Be Preferred

Rarely necessary, but some choose brand for:

  • Insurance covers brand but not generic (uncommon)
  • Personal preference/trust in brand
  • Specific inactive ingredients (allergies)

For 98% of men, generic is identical in every way that matters.

On-Demand vs Daily Dosing

On-Demand Dosing

How it works:

  • Take 30-60 minutes before sex
  • Higher dose (sildenafil 50-100mg, tadalafil 10-20mg)
  • Effective for 4-36 hours depending on medication

Best for:

  • Infrequent sex (1-2x/week or less)
  • Predictable timing
  • Lower monthly cost
  • Don’t want daily medication

Cost example:

  • 4 times/month: $16-40 (generic sildenafil)
  • 8 times/month: $32-80

Daily Low-Dose

How it works:

  • Take small dose (tadalafil 2.5-5mg) same time daily
  • Always ready for spontaneous sex
  • No timing needed
  • Steady medication level

Best for:

  • Frequent sex (3+/week)
  • Unpredictable timing
  • Want spontaneity
  • Don’t like planning/timing

Cost:

  • $60-120/month through telehealth
  • $2-4/day

Considerations:

  • Only tadalafil approved for daily use
  • Takes 4-5 days to reach steady levels
  • Must take every day (not as-needed)

Which Saves Money?

On-demand is cheaper if:

  • Sex 1-2 times/week or less
  • Predictable schedule
  • Don’t mind timing

Daily is cheaper if:

  • Sex 3+ times/week
  • Multiple rounds in 36 hours
  • Want readiness for spontaneous opportunities

Example:

  • On-demand: 12 times/month = $48-120
  • Daily: Same month = $60-120
  • Daily wins at 3+/week frequency

Common Scenarios

First-Time User

Recommendation: Generic sildenafil 50mg

Why:

  • Lowest cost to try ($4-10)
  • Well-studied (longest track record)
  • Predictable 4-6 hour duration
  • Easy to adjust dose up/down
  • Can switch to others if needed

How to start:

  • Order through telehealth (Hims, Ro, BlueChew)
  • Try 50mg first time
  • Take on empty stomach or light meal
  • Plan 1 hour before sex
  • Adjust next time based on results

Established User, Want Spontaneity

Recommendation: Daily tadalafil 5mg

Why:

  • Always ready (no timing)
  • Removes performance pressure
  • Better for relationship intimacy
  • Cost-effective for frequent sex

How to switch:

  • Stop on-demand medication
  • Start daily tadalafil
  • Takes 4-5 days for full effect
  • Can use on-demand dose while starting
  • After 1 week, fully effective

Weekend Warrior

Recommendation: Tadalafil 10-20mg Friday evening

Why:

  • One dose covers Friday-Sunday
  • Multiple sessions possible
  • No timing stress
  • Cost-effective

How to use:

  • Take Friday evening (dinner time)
  • Effective through Sunday morning
  • Can have sex multiple times
  • Only pay for one dose

Budget-Conscious

Recommendation: Generic sildenafil from telehealth

Where to get:

  • BlueChew: $20/month (4 doses of 30mg)
  • Hims: $44/month (8 doses)
  • Ro: $4-6/dose
  • GoodRx: $6-10/dose at pharmacy

Strategies:

  • Start with lowest effective dose
  • Use compounded options
  • Compare telehealth platforms
  • Consider splitting higher-dose pills (ask provider)

Effectiveness Expectations

Success Rates

70-85% of men respond to ED medications

What “works” means:

  • Achieve erection sufficient for sex
  • Maintain erection through completion
  • Satisfaction with firmness

Why 15-30% don’t respond:

  • Severe vascular damage
  • Severe nerve damage
  • Hormonal issues (low testosterone)
  • Psychological factors
  • Need different treatment

How Long Until It Works

First dose:

  • 60% work on first try
  • 25% need dose adjustment
  • 15% need different medication

After optimization:

  • 85%+ find successful option
  • May take 2-3 tries to optimize

Timeline:

  • Try medication 4-6 times before giving up
  • Each use helps reduce anxiety (improves results)
  • Adjust dose after 2-3 attempts

Improving Success Rates

Take consistently:

  • Anxiety decreases with familiarity
  • Body adjusts to medication
  • Confidence improves outcomes

Optimize conditions:

  • Empty or light stomach (except tadalafil)
  • Allow full onset time
  • Limit alcohol (1-2 drinks max)
  • Reduce stress/anxiety
  • Foreplay enhances effectiveness

Combine with lifestyle:

  • Exercise (improves blood flow)
  • Healthy diet
  • Quit smoking
  • Manage stress
  • Address relationship issues

Side Effects and Management

Common Side Effects (10-15%)

Headache:

  • Most common (10-16%)
  • Usually mild, temporary
  • Take with food, stay hydrated
  • OTC pain reliever if needed

Flushing:

  • Facial redness, warmth
  • Lasts 1-2 hours
  • Normal response (increased blood flow)
  • Decreases with regular use

Nasal congestion:

  • Stuffy nose
  • Temporary
  • Nasal decongestant safe to use

Indigestion:

  • Mild stomach upset
  • Take with light meal
  • Antacids safe to use

Less Common Side Effects

Back pain:

  • More common with tadalafil (2-12%)
  • Usually mild
  • NSAIDs help

Visual changes:

  • Blue tinge to vision (rare, <2%)
  • More common with sildenafil/vardenafil
  • Temporary, harmless
  • Tells you medication is working

Muscle aches:

  • Rare (<2%)
  • Temporary
  • NSAIDs help

When to Get Medical Help

Call provider if:

  • Erection lasting >4 hours (priapism)
  • Sudden vision or hearing loss
  • Severe dizziness or chest pain
  • Allergic reaction (rash, difficulty breathing)

These are rare (<1%) but serious.

Getting Your Medication

Telehealth Platforms (Easiest, Cheapest)

Popular options:

  • Hims: $44-95/month, 2-3 day shipping, sildenafil or tadalafil
  • Ro: $4-12/dose, flexible plans, daily or on-demand
  • BlueChew: $20-120/month, chewable tablets, budget-friendly
  • Lemonaid: $2/pill + $25 consultation, good prices

Process:

  1. Online questionnaire (5-10 min)
  2. Provider review (24-48 hours)
  3. Prescription sent to pharmacy
  4. Delivered to your door (2-5 days)

Advantages:

  • Cheapest generic prices
  • Convenient, private
  • Quick turnaround
  • Flexible subscriptions

Local Pharmacy

Cost:

  • Generic sildenafil: $10-20/dose (GoodRx)
  • Generic tadalafil: $15-30/dose
  • Brand name: $90-110/dose

Insurance:

  • Copay: $10-50 typical
  • Many plans cover ED medications
  • May require prior authorization

Process:

  1. In-person or telehealth doctor visit
  2. Prescription sent to your pharmacy
  3. Pick up same/next day

Insurance Coverage

Most plans cover:

  • Generic ED medications (4-6 doses/month typical)
  • Requires doctor’s prescription
  • Copay $10-50

Prior authorization:

  • Some plans require extra approval
  • Provide medical justification
  • Takes 1-3 days

Limitations:

  • Monthly limits (4-8 doses typical)
  • May not cover daily dosing
  • Higher copay for brand vs generic

Making Your Decision

Start Here:

  1. Answer these questions:

    • How often do you have sex? (affects on-demand vs daily)
    • Is timing predictable? (affects which medication)
    • What’s your budget? (affects brand vs generic, platform)
    • Any other medications? (affects safety considerations)
  2. Choose starting option:

    • Most men: Generic sildenafil 50mg on-demand
    • Spontaneous sex: Daily tadalafil 5mg
    • Weekend pattern: Tadalafil 10-20mg on-demand
    • Budget-focused: BlueChew or Hims generic
  3. Give it a fair trial:

    • Try 4-6 times before changing
    • Adjust dose if needed
    • Switch medications if no results
    • Combine with lifestyle changes
  4. Optimize based on results:

    • Works but side effects → lower dose
    • Doesn’t work → increase dose or switch medication
    • Works great → stay with it
    • Timing issues → switch to daily or longer-lasting

Quick Decision Tree:

Need spontaneity? → Daily tadalafil 5mg Predictable 1-2x/week? → Generic sildenafil 50mg Weekend plans only? → Tadalafil 10-20mg Friday Tightest budget? → BlueChew generic subscription Want fastest onset? → Avanafil 100mg Long duration preferred? → Tadalafil (36 hours)

The Bottom Line

All FDA-approved ED medications work effectively (70-85% success) through the same mechanism—choice comes down to personal preference, timing needs, and budget.

For most men starting out:

  • Try generic sildenafil 50mg first (cheapest, effective, adjustable)
  • Use telehealth for best prices ($4-10/dose vs $90+ brand)
  • Give it 4-6 tries before switching
  • Adjust dose or try tadalafil if needed

For spontaneous/frequent sex:

  • Daily tadalafil 5mg removes all timing concerns
  • Always ready for sex anytime
  • Best relationship quality for active couples

Generic vs brand name:

  • Zero effectiveness difference
  • Same FDA standards and ingredients
  • 90% cost savings with generics
  • No reason to pay brand prices

The right choice is the one that:

  • Fits your relationship pattern
  • Fits your budget
  • Causes minimal side effects
  • Gives you confidence

Try one, optimize it, and don’t overthink it. The best medication is the one you’ll actually use.


This guide provides general information. Consult healthcare providers for medical advice tailored to your health history. Never combine ED medications with nitrates. Effectiveness rates from clinical trials and real-world studies. Last updated: January 2025.

Key Takeaways

  • 1

    All FDA-approved ED medications work through the same mechanism (PDE5 inhibition) with comparable 70-85% effectiveness rates regardless of brand or generic status.

  • 2

    Generic sildenafil costs $4-10/dose through telehealth vs $90-100 for brand Viagra with zero effectiveness difference—same active ingredient, same FDA standards.

  • 3

    Tadalafil's 36-hour duration makes it ideal for weekend spontaneity while sildenafil's 4-6 hour window works best for planned timing, with daily low-dose tadalafil enabling anytime spontaneity.

  • 4

    Side effects (headache 16%, flushing 10%, nasal congestion 10%) occur at similar rates across all PDE5 inhibitors, though some men tolerate one medication better than others.

  • 5

    Try the lowest effective dose first (sildenafil 50mg, tadalafil 10mg) and adjust based on results—higher doses don't necessarily work better and increase side effects.

  • 6

    Never combine ED medications with nitrates or recreational poppers (amyl nitrite) as this causes dangerous blood pressure drops that can be fatal.

Common Questions About ED Medication Selection

Common questions about ed treatment & men's sexual health answered by our research team.

Q What's the difference between Viagra and generic sildenafil?

No effectiveness difference—both contain identical active ingredient (sildenafil citrate), same FDA manufacturing standards, same 70-85% success rate. Brand Viagra costs $90-100/dose while generic sildenafil costs $4-10/dose through telehealth. Generics became available in 2017 after patent expiration. The only differences are price, pill appearance, and brand name on packaging.

Q Which ED medication lasts the longest?

Tadalafil (Cialis) lasts up to 36 hours, significantly longer than sildenafil (4-6 hours), vardenafil (4-5 hours), or avanafil (6 hours). This makes tadalafil ideal for weekend use—one Friday evening dose covers through Sunday. However, all medications work effectively within their duration windows. Daily low-dose tadalafil (2.5-5mg) provides 24/7 coverage for spontaneous sex anytime.

Q Is brand name Viagra more effective than generic?

No. Multiple studies confirm identical effectiveness between brand Viagra and generic sildenafil (both 70-85% success rates). FDA requires generics to be bioequivalent—same active ingredient, absorption rate, and blood concentration. The 90-95% cost savings with generics comes from no brand marketing costs, not lower quality. All generics pass the same FDA standards as brand name drugs.

Q What's the best ED medication for spontaneous sex?

Daily low-dose tadalafil (2.5-5mg taken daily) is best for complete spontaneity—always ready without timing. For on-demand use, tadalafil 10-20mg offers 36-hour window vs 4-6 hours for sildenafil. Avanafil (Stendra) works fastest (15-30 minutes) if you need quick onset. Consider your relationship pattern: predictable timing = sildenafil works great; spontaneous/variable timing = daily tadalafil ideal.

Q Can you take ED medication daily?

Yes, daily low-dose tadalafil (2.5mg or 5mg) is FDA-approved for daily use and enables spontaneous sex anytime without planning. This differs from on-demand higher doses (sildenafil 50-100mg, tadalafil 10-20mg) taken only before sex. Daily tadalafil costs $60-120/month through telehealth. It's safe long-term—studies show no issues with continuous daily use for years. Don't take on-demand doses daily.

Q Which ED medication has the fewest side effects?

Side effect rates are similar across all PDE5 inhibitors: headache (10-16%), flushing (10-13%), nasal congestion (4-10%), indigestion (3-9%). However, individual tolerance varies—some men tolerate tadalafil better than sildenafil or vice versa. Visual changes (blue tint) occur slightly more with sildenafil; back pain slightly more with tadalafil. Most side effects are mild, temporary, and decrease with regular use. Try different options if one causes bothersome effects.

Q How do I know which ED medication dose to try first?

Start with standard starting doses: sildenafil 50mg, tadalafil 10mg, vardenafil 10mg, or avanafil 100mg. If effective but causes side effects, lower the dose. If ineffective, try higher dose (sildenafil 100mg, tadalafil 20mg) before switching medications. About 70% respond to starting doses; 85%+ respond after dose adjustment. Providers typically start middle dose and adjust based on your response. Don't start with maximum dose—more isn't always better.

Have more questions? Our research is continuously updated. If you don't see your question answered here, check our complete guides or contact our team.

Henrik Johansson

MPH - Health Policy Analyst

Medical review by Dr. Amara Okonkwo, PharmD, BCPS - Clinical Pharmacotherapy Specialist

View full profile →

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ED treatment sildenafil tadalafil viagra cialis medication comparison
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