Overview
Ro (formerly Roman) is a leading digital health platform that provides personalized, prescription-based treatments for erectile dysfunction, hair loss, weight management, and other health conditions. Founded in 2017, Ro differentiates itself with flexible payment options and both generic and brand-name medication choices.
What Ro Treats
Erectile Dysfunction
- Sildenafil (generic Viagra): $4-12 per dose
- Tadalafil (generic Cialis): $4-11 per dose
- Brand-name Viagra: Available at competitive prices
- Brand-name Cialis: Lower prices than competitors
- Ro Sparks: Compounded dissolvable tablets ($12 per dose)
- Daily Rise: Compounded gummies for daily use
Hair Loss
- Finasteride pills (generic Propecia)
- Minoxidil topical treatments
- Combination therapy packages
- Custom treatment plans
Weight Loss
- GLP-1 medications: Compounded semaglutide through Ro Body program
- Comprehensive weight management support
- Nutritional coaching
Pricing Details
ED Medications
| Medication | Type | Price Range | Best For |
|---|---|---|---|
| Sildenafil | Generic | $4-12/dose | Budget-friendly |
| Tadalafil | Generic | $4-11/dose | Daily or as-needed |
| Viagra | Brand | Lower than Hims | Brand preference |
| Cialis | Brand | Lower than Hims | Brand preference |
| Ro Sparks | Compounded | $12/dose (55mg sildenafil + 22mg tadalafil) | Quick dissolution |
Consultation
- Initial consultation: $15
- Includes unlimited follow-ups with your provider
- 15% off first month of medication if prescribed
How Ro Works
- Online Visit: 15-minute health questionnaire about symptoms and medical history
- Provider Review: Licensed physician reviews and determines appropriate treatment
- Prescription: If approved, choose your preferred medication and dosage
- Delivery: Free 2-day shipping in discreet packaging
- Ongoing Support: Free unlimited messaging with your care team
Unique Features
Flexible Payment Models
Unlike most competitors, Ro offers:
- Per-dose pricing: Pay only for what you use
- Subscription options: Save money with regular shipments
- No forced subscriptions: Choose what works for your lifestyle
Innovative Products
- Ro Sparks: Dissolvable ED tablets that combine sildenafil and tadalafil
- Daily Rise: Gummy format for daily ED treatment
- Brand and generic options for maximum choice
Comprehensive Platform
Beyond ED and hair loss, Ro offers:
- Primary care services
- Dermatology
- Mental health support
- Weight management
- Women’s health (through Rory)
Ro vs Hims
| Feature | Ro | Hims |
|---|---|---|
| Consultation Fee | $15 | Free |
| Payment Model | Flexible (per-dose or subscription) | Subscription-based |
| ED Medication Range | $4-12/dose | $4-8/dose |
| Brand-name Options | Lower prices | Higher prices |
| Shipping | Free 2-day | 2-5 days |
| First-time Discount | 15% off | Varies |
Pros and Cons
Pros
- Payment flexibility: Choose per-dose or subscription
- No forced subscriptions: Pay as you go option available
- Brand and generic: Widest medication selection
- Free 2-day shipping: Faster than most competitors
- Innovative products: Unique formulations like Ro Sparks
- Comprehensive care: Beyond just ED and hair loss
- 15% first-month discount: Good value for new customers
- Unlimited follow-ups: Included with consultation fee
Cons
- Consultation fee: $15 vs free at Hims (though offset by discount)
- Per-dose costs: Can be expensive for frequent users compared to subscriptions
- Compounded products: Some options not FDA-approved
- No insurance: Doesn’t accept health insurance
Who Should Choose Ro?
Ro is ideal if you:
- Want flexibility in how you pay (per-dose vs subscription)
- Prefer brand-name medications at competitive prices
- Like having innovative product options (Sparks, gummies)
- Want fast 2-day shipping
- Value unlimited provider access after initial consultation
Consider alternatives if you:
- Prefer completely free consultations (→ Hims)
- Want exclusively chewable ED meds (→ BlueChew)
- Need insurance coverage
- Are looking for absolute lowest subscription prices
Safety and Quality
- All prescriptions from licensed U.S. physicians
- Medications dispensed through certified pharmacies
- Generic medications are FDA-approved
- Compounded medications made in accredited facilities
- Strict medical review before any prescription
- Regular provider check-ins
Bottom Line
Ro earns a 4.6/5 rating for its flexible approach, broad medication selection, and innovative product offerings. The $15 consultation fee is offset by lower brand-name prices and the 15% first-month discount.
Best for: Men who want maximum flexibility in payment and medication options, particularly those who might prefer brand-name ED drugs or innovative formulations.
Pricing: 4/5 stars (Very Good) Flexibility: 5/5 stars (Excellent) Product Range: 5/5 stars (Excellent) Innovation: 5/5 stars (Excellent)
Last updated: January 2025